November 1978 through January 1979 Ballys demolishes the Marlborough Blenheim, and quickly clears the land to begin building it's Park Place Casino. On December 30, 1979 the NJCCC granted Bally's a temporary license for its Park Place casino. The casino opens with the newly renovated Dennis serving as the hotel. 1989 Ballys adds a 750 room hotel tower. In 1994, Bally's Manufacturing Corporation spun off its casino operations, including Bally's Atlantic City, Bally's Las Vegas and Bally's Reno. In 1996, Hilton Hotels purchased Bally's Entertainment, which included Bally's Park Place, in a leveraged buyout. On July 2, 1997, the Wild Wild West Casino opens. In 1998, Bally's Park Place became part of Park Place Entertainment after Hilton divested itself of its gaming operations. In 2000, Bally's Park Place became Bally's Atlantic City. in 2003, Bally's buys the adjacent Claridge Hotel and Casino, renaming it the Claridge Tower at Ballys Atlantic City. In 2004, Park Place Entertainment (parent company of Bally's Atlantic City) changed its company name to Caesars Entertainment and changed its ticker symbol from PPE to CZR. In 2005, Bally's Atlantic City was purchased by Harrah's Entertainment as part of a multi-billon dollar leveraged buyout of Caesars Entertainment. At the end of 2005 Gary Loveman, the Chairman and CEO of Harrah's Entertainment, announced plans to rebrand the Bally's Atlantic City and Las Vegas properties either to the Horseshoe or the Rio brands. The exact timeline of this rebranding still has yet to be announced now that Harrahs is to be sold.......Bally's Atlantic City Park Place & The Boardwalk Atlantic City, NJ 08401 Main: 609-340-2000 Fax: 609-340-2595 Website: http://www.ballysac.com